TABLE 1

SWOT Analysis: Nurses’ Feedback on the OTQ Program

Strengths of OTQWeakness/ThreatsOpportunities (Suggestions)
Offered to all smokersDiscussing smoking is perceived as uncomfortableInvolve other personnel (social worker, dedicated counselors)
As part of EHR, referral is streamlinedReferral to NYSSQL inadequate (need to do on-site counseling as well)Start process prenatally (involve obstetrician)
Cost-effective and convenientLack of buy-in to referral processImprove understanding of the program among staff and patients; better promotional materials, include videos
Lack of understanding of quitline servicesProvide nicotine replacement therapy for referred individuals
Dedicated self-referral stations